WHY SHOULD YOUR BUSINESS CARE ABOUT HIGH SCHOOL SPORTS?

BECAUSE YOUR CUSTOMERS DO.

1

WHY HIGH SCHOOL SPORTS

High school sports thrill, delight and entertain millions of fans in Indiana every year.

High school sports are a vital, animating force in our state, giving dozens of communities a sense of identity and pride.

High school sports teach lifelong lessons to 160,000 student-athletes annually, lessons that can’t be taught in high school classrooms.

2

REACH

Add up the moms and dads...

. . . the grandmas and grandpas . . .

. . . the little sisters and big brothers . . .

. . . the aunts and uncles . . .

. . . all the alumni, teachers and community leaders . . .

. . . and high school sports touch the heart of virtually every person in Indiana.

Your company can reach them all with a statewide high school sports sponsorship administered through the IHSAA.

3

PASSION

High school sports fans are energetic . . .

. . . enthusiastic . . .

. . . engaged . . .

. . . passionate . . .

. . . and extraordinarily loyal.

And this loyalty is extended to all those organizations that support their local high school . . .

4

BENEFITS

A business partnership with the IHSAA can build the brand of your company . . .

. . . stimulate sales . . .

. . . establish your company as a community leader . . .

. . . while contributing significantly to the future of our state.

5

EDUCATION-BASED ATHLETICS

That’s because today’s high school student-athletes are tomorrow’s doctors, lawyers, educators and CEO’s.

The lessons they learn as student-athletes are the same life lessons they will need to become productive employees, responsible citizens and effective leaders.

6

VALUE-BASED

In addition, the IHSAA is an aggressive advocate for fair play, respect for the rules, mutual respect and sportsmanship, values that are worthy—and in need—of being supported.

In short, you couldn’t have a more responsible business partner than the IHSAA.

7

GET INVOLVED


Want to know more?

Want to know how your company can tap into one of the purest of all sports marketing opportunities?

Call Bobby Cox, the Commissioner of the IHSAA. Bobby and his team will show you how your company can harness the passion of high school sports.